Who Is Oba Hype?
On this special edition we get to spotlight an afrobeats business pioneer and creative talent born David Oluwasegun Lewis Okanlawon Atkins but is popular by the moniker “Oba Hype”
, He was born in Sakaman a suburb of Dansoman, Accra, He had his early
education in Accra before his family relocated to his parents home
country Nigeria, where he had his tertiary education at the Lagos State
Polytechnic where he studied Marketing.
Oba hype is popular for the influence he commands as a brand in the music and entertainment industry.
Starting his career in
entertainment as an independent artiste far back as 2010, then later he
started website blogging in 2013 where he had the opportunity of working
with now-International brands like Blaq Jerzee, Mr Eazi, Mayorkun,
2face Idibia, Slimcase and many more to build his affiliations
He got his big break hit in
2015 when he added PR and Publicity to his portfolio helping to create
the identity for brands like Oxlade, Deangeloctouchstylist, Nayaeffectz,
and many more
Oba hype proved to be the next big thing in Talent
promotions and management n the entertainment business in Lagos by 2016
when he registered his own business Hypeafrobeatz Promotions
and sooner became the brain and brand manager for TMY Media Lagos and
single handedly took the media company to new heights, launching the
brand to become a recognized entity by affiliating it to many
celebrities and popular activity in Nigeria’s busy entertainment scene
Oxlade’s former PR, Oba hype who was
once an artiste passionate about his talent found it hard to mix doing
music with doing entertainment business until he became an entertainment
mogul, removing himself from being just an artiste to being a label
executive, Promoter, A&R, Talent Manager and TV Producer , now he
gets to put out music content when we wants and still stays relevant in
the music and entertainment business as a whole
Oba hype believes young artiste should understand their
calling and decipher what aspect of entertainment and music they wanted
to delve into before going into it as it was a life business and it
would help them in future not to end up like unsuccessful predecessors
Oxlade’s former PR, Oba hype who was
once an artiste passionate about his talent found it hard to mix doing
music with doing entertainment business until he became an entertainment
mogul, removing himself from being just an artiste to being a label
executive, Promoter, A&R, Talent Manager and TV Producer , now he
gets to put out music content when we wants and still stays relevant in
the music and entertainment business as a whole
Oba hype believes young artiste should understand their
calling and decipher what aspect of entertainment and music they wanted
to delve into before going into it as it was a life business and it
would help them in future not to end up like unsuccessful predecessors
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